The Upside

One of the first athleisure brands to provide colours, prints and crop shapes. The Upside had a vision that needed to speak to a contemporary, fashion forward woman. A brand must tell the truth. It has to be believable. This authentic love for yoga and everything it embodies is the soul of THE UPSIDE. This pure love for yoga and itsheritage also informs THE UPSIDE’s aesthetic. India is a kind of heaven to us colour and print junkies. There is a softness and femininity to India’s palette, paisleys and an intensity of colour created by age-old dyeing techniques that is referenced right throughout THE UPSIDE range.